

| Sony Blu ray player for $499 |
Blue Ray Disc Beyond High Definition
Sony unveiled a new Blu-ray player which is cheaper than the PlayStation 3 console. The new Sony BDP-S300 is expected to retail for $499. For those who own an HDTV set without HDMI, an analog component output for 1080i (interlaced) is available as well. The new BD player is compatible with most standard DVDs and has the added feature of 1080p upscaling through HDMI to 1080p capable HDTVs, improving the picture performance of existing DVD libraries. The model also supports AVC-HD discs encoded with x.v.Color (xvYCC) technology, a new international standard for wide color space. The standard expands the current data range of video approximately 1.8 times allowing the player to output more natural and vivid colors similar to what the human eye can actually see. The new BD unit incorporates BRAVIA Theatre Sync utilizing HDMI connectivity, which integrates the operation of the player with a compatible BRAVIA flat-panel LCD television or audio/video receiver. With the touch of a button, you can automatically turn on and switch inputs to match connected devices. Additionally, the player offers multi-channel linear PCM digital audio output via HDMI, and can decode Dolby(R) Digital Plus, providing optimum surround sound to an appropriately equipped receiver. The unit has optical and coaxial digital audio out, along with 5.1 channel decoding capability for backward compatibility with existing receivers. It also supports BD-ROM, AVC-HD Media, DVD video and DVD playback from DVD/DVD+R/+RW encoded discs, CD playback, as well as MP3 audio files and JPEG images stored on DVD recordable media.
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